Admitting Flaws

shutterstock_150026453

 

In the mid-1980’s researchers at Cleveland State University made a startling discovery.

They conducted an experiment by creating two fictitious job candidates David and John. The candidates had identical resumes and letters of reference. The only difference was that John’s letter included the sentence “Sometimes, John can be difficult to get along with”. They showed the resumes to a number of personnel directors. Which candidate did the personnel directors overwhelmingly prefer? Difficult to get along with, John.
The researchers concluded the criticism of John made praise of John more believable. Admitting John’s wart actually helped sell John. Admitting flaws gives you more credibility. A key to selling.

 

About anasebrahem
I ASPIRE TO INSPIRE

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

<span>%d</span> bloggers like this: