Marketing Tip: When under Attack – Navigate the Social Media Water Carefully

When a brand is under attack, the reaction is honest and clear communication.

A few pieces of good advice:

1. When people attack, don’t see it as a siege. Rather view it as a desire to trust your brand again. 

2. be open and honest. 

3. Show your human side. 

Every brand faces problems and difficulties from time to time.  And in today’s environment social media networks will air the problems and perhaps follow it up with a wave of complaints.  The social-media seas can be stormy ones.  An honest, open and sincere response is generally the best way to navigate the storm.

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