Effective leaders are effective storytellers

Good storytelling is a hallmark of effective leadership. It’s a medium that allows leaders to move others. It also lets others know who the leader is. How the leader thinks and feels.
 Three kinds of story telling approaches.
  1. One is the ordinary story. These are the stories that everybody tells, in this sector, in this domain, in this company, in this school.
  2. Then there are the leaders who bring a new twist to these same old stories.
  3. There’s also the visionary leader who creates an entirely new story, which makes me think of the role of story telling in innovation and creativity.

Entrepreneurs need to be very effective story tellers, because basically it’s a promise of a possibility that they’re selling to people, and they’re mobilizing people around them.



About anasebrahem

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